We’re All Influencers

There, I said it.  Whether you have legitimately been doing it as a business or you’ve never posted once on social media, you are an influencer.

and now it’s time to earn an income with that influence.

Influence Masterclass is a self-paced program designed to help you realize your worth, step into your potential and turn that social media presence (no matter the size) into a business.

if you’re ready to make money sharing your favorite things, this is for you.

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Think back to the last time you just bought that amazing new shampoo. You were  obsessed. Your hair is softer than ever and you find yourself wondering “why haven’t I heard about this before?”

With the discovery of your new found favorite shampoo, you grab your phone, open up Instagram and share it on your page.  Everyone needs to know about this heaven-sent-tress-tamer.

And before you know it, people are engaging with you about the shampoo!  The messages are pouring in:

“I’m so glad you shared this, I need a new shampoo!”

“oh my gosh, I am so going to try this stuff!”

And then, people are sharing with you that they are not only happy you shared this new found shampoo, but also that they purchased it and are loving it as much as you!

Guess what, my friend? In that moment, you were an influencer – whether you were aware of it or not.  You have done this time and time again, most likely without a massive following, perfectly edited pictures or – well – even trying at all.  And turns out, sharing that one little product could have possibly made you some money.

And for those of you who are already making dolla dolla bills y’all via product sharing – it’s time to step into the next level and charge what you are worth.  I know a thing or two about this. I recently went from charging $250 for a post in 2020 to $3,500 this year.  On top of that, I just negotiated my first 5 figure deal –  and my follower count is only 31K.  

If I can do it, so can you.
But before we can get into best practices and strategy, you need to work on your mindset.

what if changing your mind could change your life?

what if a simple shift in the way you think about yourself is all that’s required?

While it is true, and notably unfair, that life grants some of us different opportunities due to our inherent privilege that stems from our race, gender identity, socioeconomic status, and location of birth, that does not strip away this fact: we ALL have the power of choice to shift our mindset. to shift the way we think of ourselves. To change our minds. 

It doesn’t matter whether  you’re an entrepreneur, a school teacher, a server, or a janitor. Where you are currently does not hold any power over where you could be in a year from now. Six month from now. Even thirty days from now. No matter who you are, where you were born, what you do, or what current adversities you may be facing, the principles shared in this masterclass series will apply to you, support you, and have the potential to significantly change you. 

Welcome to the Power of Influence.

What is influence and why is it important? 

Influence: a person or thing with the capacity or power to have an effect on someone or something.

Whether we realize it or not, we are constantly being influenced and have been for the entirety of our lives.  From the images we see in magazines, to commercial ads to TV, to window mannequins showing us the latest trends – they all play a part in the decisions we make on a day to day basis.  

Even nature is affected by the power of influence.  In a super intriguing study I read about in Discover Magazine, I learned that fruit will actually produce different vibrances of color based on their environment to entice a specific species of animal.  How COOL is that?

Moral of the story? We are influencing people everyday whether we like it or not. Knowing this, why not ask yourself: what if you could do it with intention while making a wildly positive impact, and get paid for it all at the same time?

That exact question is what inspired me to create Influence: The Masterclass.  I am passionate about supporting you in your journey to becoming a positive change-maker in the online space.  Welcome to the world of making a big difference while making bank.  And the best part? It doesn’t have to be difficult, complicated or even overwhelming. 

Influencer Marketing Growth

In 2020, the influencer market was worth about


By 2028, the influencer market is estimated to be worth



Own your worth. Inspire others. Transform your life.

Module One: Worthiness + Wealth

In this section, we will focus on how your worthiness is so often directly correlated to your wealth.  We will work on empowering you to charge more, see the value in your own unique gifts and knock out the limiting beliefs that you have to play small.

Module Two: Clarity + Connection

In this lesson, we will identify the importance of clear messaging while staying true to your own unique brand.  Further, we will discuss the importance of a genuine connection and how it is vital to your ultimate success.

Module Three: Influencer Initiation

In this section, you will get a true peek behind the curtain! You’ll gain a wealth of knowledge in areas such as molding your messaging, how to reach brands and produce monetary partnerships, learning what brands are truly looking for, how to best utilize your Instagram platform and analyze insights, and ways to create an impactful media kit.

Module Four: Handling the Haters

Your audience, both in life and online, are always going to have their opinions.  This is a fact no matter how you manipulate your messaging. Remember that is has everything to do with them and nothing to do with you! In this section, we are going to truly tackle your mindset so that you are well equipped to handle the inevitable negative comments and messages and turn them into your superpower.


  • Clarity workbook with journal prompts for defining your personal brand, kicking your negative beliefs to the curb, expressing gratitude + more
  • Understanding the Influencer Contract (and why you should always sign one).
  • List of my fav PD books

For the first round of students only

  • a private FB group for 30 days so we can chat and I can answer any questions!!

Lifetime Access

  • to the trainings and you will receive access to any and all updates and added bonuses or modules.

My intention is that by the end of this masterclass series, you will:


Embody your worth

(and start charging it!!) and kick negative beliefs to the curb


Have crystal clarity

on your personal brand and how you present to the world


Gain self-confidence

and show up fully as YOU to build that “Know. Like. Trust. Factor”


Grow your presence

and your social following based on the principles you learned


Grow that business!

whether it’s reaching out to brands as an influencer or having conversations with your ideal client.


Personal development

Develop a consistent personal development practice journaling, reading and/or listening to audio books. Continue to grow!

Join the Influence Waitlist.

Oh and hi, I’m Gena (pronounced Jenna) and I’m obsessed with learning, teaching and mastering all things influence related.  

I have gone from corporate NYC lawyer to an almost bankrupt new business owner to a multiple 6 figure serial entrepreneur with two young kids – all in a period of 7 years.  It wasn’t very long ago that there was a negative balance in my bank account and I went into a complete depression. My credit score went to poop. I felt defeated and deflated. I considered throwing in the towel and calling it all a day.

One day, I decided that I was going to launch my current legal program with a goal of $100,000.  I felt then I could prove to myself that I could do this entrepreneurial thing and I knew I had a love of value to give. I wrote this goal on a tiny post-it and put it on my computer and got to work.  

And then I made a choice.  A choice to believe in myself and my dreams.  Within a matter of weeks, I launched a 6 figure course.

This is also really important for you to know – I struggle with depression – I always have. So I have had to really work hard on my mindset.  I wake up at 4:30am to have 2 hours to myself each morning to start my day off in a high vibe.  I journal, I workout, I visualize, I dream. Not saying this is required of you but that I put in the work because it doesn’t come as naturally to me (although zoloft certainly helps!).

But this one simple shift has allowed me to change my life (and ultimately, my bank account). It’s all energy and mindset. And while that might sound oversimplified or too easy or airy fairy, energy and mindset work can actually feel even more challenging than posting on instagram or writing a blog post. Because that work is as real as it gets. That work is all about looking at yourself closely and being willing and ready to be honest about your dreams, your fears, and everything in between.

If you’re new to personal development, you may think that it’s a bunch of voo-doo, head in the clouds, silliness.  I used to think so as well.  Until I gave it a shot and totally got addicted to the kool-aid.  Hey, you didn’t know how incredible birthday cake was until you tried it for the first time, so don’t knock something you haven’t tried before 😉

But if you do give it a try, in a matter of days, you will feel a shift.  In a matter of weeks, others will notice a difference in you (if not sooner).  And you’ll see that it didn’t take anything extraordinary.  While these tips and tools are simple, they are anything but easy at times.  We are training and rewiring our very stubborn brain.  At points, your fight or flight instincts may kick in — that’s okay.  Observe the thoughts and fears and release.  We’ll work on all that together.

And when you start to master your mindset, THAT is when you will finally step into your worth and start charging more for your oh-so-valuable work.  

Now my work – influencing the influencer.


Are you going to help me grow my following?

This is not a course on Instagram growth.  This is a course on shifting how you show up, how to get clear on your brand and messaging and ultimately, that will attract your ideal followers.  This is more powerful than any formula (hitn, there isn’t one) or super practical strategy – this involves a lot of mindset and energetic work.  And guess what?  THAT withstands the test of time.  It withstands any algorithm changes.  Any new social media platform that comes up – it is transferable.

Can I ask you questions directly?

No.  This is a digital course that you go at your own pace.  If you want private support, you can fill out this form.

Will you guarantee that I land brand deals?

Nope!  No one can.  Why?  The work is on you to show up, share your message and give value.  And if you’re doing this on your own (without an agent), then it’s up to you to pitch brands.  My job is to give you the confidence to get started and the basics of building your brand.

Are there refunds?

Negative.  This is a digital course that provides you with access to the trainings immediately (unless you’re in my early bird special and it’s dripped out!). 

I am deaf / hard of hearing - can I still take this course?

YES!!  I will be transcribing each of the lessons to ensure accessibility. 

I don’t live in the US, so is this applicable to me?

Heck yes, friend.  All are welcome.  It is the world wide web afterall and social media is a global platform!

I don’t look like the typical influencer. Can I still have a business?

OMG YES.  We need you.  We need all colors, races, ethnicities, gender identities, abilities and beyond.  Trust me, brands have gotten very cognizant of their marketing these days and showing diversity of all kinds.  YOU ARE WANTED AND NEEDED and honestly, highly desired (and worthy of higher pay, in my opinion).

Join the Influence Waitlist.